Interesting business plan: You provide the content. They collect the profits.

No one ever went broke underestimating the allure of cloud sourcing, I guess. Plus it’s funny to see an e-operation operating as sluggishly as Thanksgiving-in-July old media. Ain’t no asparagus in farmers’ markets now. And testing with industrial blueberries to publish at the height of local season signals a certain . . . disconnect. Still, Betty Crocker lives — I baked something remarkably similar that very a.m. I guess “she” is just being tweaked for a new generation.