Google & get a funeral home ad

Eater National had a pretty good take on the Schnorrer’s new gig as etiquette expert: Essentially, he’s a capitalist tool, his advice spread over multiple clicks to generate page views for advertisers. My question is why these old curs are doing new tricks as 21st-century Miss Mannerses to begin with. Especially when they don’t even know the polite way to ask for a check.