“Brands of olives” in Red Hook

I noticed a fair amount of high-fiving going on after the latest study to validate the health merits of the Mediterranean diet. To me this fell under the old “success has a million mothers, failure but one.” I’m so old I remember how the MD was sold to Americans: Food writers were rounded up and sent on a luxury liner through the Mediterranean,  trip after trip, year after year, always coming home singing the praises of the one that brung ‘em. Common sense dictated that what they were selling was valid, but still: Without a shit-ton of promotion by people with a heavily underwritten agenda Americans would not be dunking their artisanal bread in extra-virgin olive oil but still slathering it with margarine.