My prediction that flacks are facing extinction in the age of viral marketing turns out to be a bit premature. A food blog has actually gone out and hired one (which tells you much about the vapidity of the content). Worse, a press release can still get blasted all over the internets even when the big announcement has been routinely referred to in print for weeks. (Stop the WordPresses: Laurent is opening in Vegas.) And someone clearly had to run interference with the NYPost for Rachael when her minions went whining that she neglects “her” magazine. Apparently it worked; the column baldly stated that “she writes the editor’s notes and recipes.” Yeah, and Martha Stewart scrubs her own staff toilets.

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