Anyone seen the Velveeta?

Judging by the coupons I diligently study in my two hometown papers every Sunday, the Depression is officially upon us. Glossy ads for evaporated milk have suddenly started turning up, and with the message of “don’t waste your ‘drinking’ milk on your macaroni and cheese.” When I was growing up my mom bought exactly two kinds of milk, powdered and canned. And she barely had a pot to simmer beans in. If this is the future, it looks rather grim. Of course the funny thing is that the canned stuff is now priced much higher than the fresh. Maybe to pay for the ads?