I probably click about 60,000 links an hour, so I thought I’d be forgiven for missing the original “God made a farmer” ad before Tweeting the parody. But thanks to the vibrant multi-culti world of Twitter, I got pushback from an actual farmer, who objected to the portrayal of all farmers as (subsidy) takers not makers. Then my consort inspired me to watch said original, and I noticed it included none of the sort of farmers I know from the Greenmarkets, those with no faith in organized religion, those raising their children to pick carrots but also aware they need trained help (which they complain is hard to find), those who drive hours to bring eggs and duck and once-a-season kale shoots to urbanites. Bob said his students were awed by the ad because it uses stills (photos, not bourbon makers). And he made another good point: The message is conveyed through cowboy hats. America loves cowboys, so the farmers are stand-ins without the horses. While we argue about image, it’s really only about selling trucks. Funny how that happens.