Then again, what if they gave awards and nobody cared? The Maroons must be wondering that right now, since the only coverage I caught was on WNYC, and reflexive at that. Which is amusing, considering that guide really was the prototype for Yelp, with great hordes weighing in on places they might have eaten at only once. Instead of trying to invent the next big thing, maybe media types should be turning old notions into social media. Hmmm, what about the Pillsbury Bake-Off as a cookbook?