For all the WSJournal gets right these days, though, I had to wonder if it was skimping on the copy desk with ITT (the Imitation of T for Twaddle it just launched). The thing had less content than even the FT’s shameless How to Spend It, but the display type must have been gone over as carefully as teh average wingnut blog. Eric Ripert is at Le Bernadin, you see. And could a sentient human actually generate a phrase like “pique the gourmet’s palate”? Or a headline as trite as “Magic Mushrooms”? If the goal was to make lying ads like the one for a new “prewar” apartment house look sharp, though, mission accomplished.